About Us

The Bullshift Company is based in Perth on the land of the Whadjuk-Noongar people.

Ngala kaaditj Whadjuk Noongar moort keyen kaadak nidja boodja.

The Bullshift Company acknowledges the Traditional Custodians of Country throughout Australia and recognises their continuing connection to land, waters, and community.

We pay our respects to Elders past, present and emerging.

Our Story

Andrew Horabin became a professional speaker and facilitator in 1993, aged 18. After initially promoting himself to schools (working with 50, 000 students and staff over 15 years), he gradually began working with clients in big and small business, local, state, and federal government, professional associations, and community organisations in every different field, trade or industry you could name.

He also delivered specialist work with state and federal police (with agents from 40 countries) including undercover police, surveillance operatives, source handlers, intel analysts, detectives, and senior managers of crime.

Taking up stand-up comedy greatly enhanced his performance skills and insights into people and language - creating a character called "Mick the Demotivational Speaker" that would, ironically, become a great success in corporate comedy.

Between 1995 - 2004, Andrew worked with a business partner and together they employed 20 people in four states. In 2004, they dissolved the partnership and Andrew continued his work and exploration of communication and collaboration. In 2008 he wrote his first version of Bullshift, based on 15 years of experience consulting, teaching, and leading team and projects and in 2015, he decided to dedicate himself completely to the learning and teaching of conscious communication through humour – and started The Bullshift Company.

The Bullshift Company is now a core team of eight people working from our Perth office and an extended team of 30+ collaborators contributing to the creation of our learning resources. We deliver to thousands of people in over 30 organisations a year, across Australia and overseas.

We would not be able to achieve our purpose and keep growing and succeeding if we did not use the very principles and habits we teach. We’re proof that it works. And we enjoy it – we listen, we laugh, we learn. That’s what we do.

Would you like to shift some bulls with us?

Our Purpose
Our purpose is to learn and teach conscious communication through humour. We do this to help people be healthier, happier and more effective.
Our Vision
Our vision is to be the ‘go to’ company for learning and teaching conscious communication.
Our Values
Our values are: Help the Learner, Excel at Your Work, Be Easy to Deal With and Use and Improve Bullshift: Get Clear, Be Open, Be Honest, Collaborate.

Who is Bullshift?

We are professional learners, dedicated to sharing the practice of conscious communication through humour.

The magic of our company is the combination of our content (what we teach), our method (how we teach it), our culture (living what we teach) and our products (the result of us practising what we teach). We work every day on using Bullshift to build Bullshift and offer it to the world.

Our first focus is to notice when the communication is vague, sloppy, confused, foggy or ambiguous – and Get Clear.

We improve our openness by observing our automatic opinions, defensiveness and attachments. Being more open makes it safer and easier for other people to be honest with us.

We work on being more honest with ourselves and others – taking responsibility, distinguishing between opinions and facts, stating our wants and concerns, and speaking up.

We work to reduce the passive-aggressive sarcasm, gossip, corporate speak and competitive thinking to help us get clear, be open, be honest and collaborate.

Keen to start shifting some bulls?

Contact us to discuss how we can help overcome your organisation's biggest challenges.

Get Started

Stay updated

A direct feed to news, information and other Bullshift activities!