
The Ladder of Relationships
Explore the four levels of relationship - Adversarial, Competitive, Co-operative and Collaborative - and how to get relationships up.
We begin with the four Core Aims of Bullshift - four practical tools to help us build more collaborative relationships, address issues early, communicate clearly, and self-regulate under pressure.

In Bullshift, we focus on what we CAN control
Change, feedback and conflict are inevitable. How might we get better at choosing useful responses?
Bullshift offers proven principles, practical habits and a shared language to help you and your team communicate more effectively.
The Core Aims of Bullshift
Bullshift begins with understanding four spectrums we call The Core Aims - focusing on relationships, issues, self-expression and self-regulation. The Aim is to be at the healthiest end of each spectrum and they are at the Core of the Bullshift program. These are the four spectrums.

Explore the four levels of relationship - Adversarial, Competitive, Co-operative and Collaborative - and how to get relationships up.

Point Easy, Point Hard, Crisis Point. Use this communication tool to get better at determining when to act on issues.

Explore why some people communicate in Subtext and how to get the conversation up into the Text.

Increase your self-awareness and improve your speed of recovery from Shadowy moments so you can spend more time in Best Self.
_7Wxmg6C4C.jpg?tr=w-960,h-540,fo-auto,z-0.5,q-80)


People function better when they have a shared language for building relationships, identifying issues, giving feedback, and staying healthy under pressure. Bullshift helps people to establish that shared language - in any field, organisation or role.
The models have been developed over decades, working with tens of thousands of people in hundreds of organisations. Most people can understand them in one workshop or a short program - and those who get curious discover there are many nuances and deeper insights to be explored.
Bullshift offers immediate practical value for just about everybody - and profound, ongoing value for people who continue the work.


Learning is faster and more effective when it’s challenging and enjoyable, so we balance humour and empathy with courageous self-inquiry. We’re asking people to look closely at themselves and inviting them to change - to break old habits and establish new ones.
Laughing makes self-reflection easier. And when we engage in meaningful conversations, we’re more likely to commit to making the change together.
So Bullshift combines all these elements. We're learning and teaching conscious communication through humour, helping people to be happier, healthier and more effective at work.
Trusted by leaders in government, finance, construction, mining, elite sport, healthcare and education, Bullshift has helped thousands of teams shift from frustration to collaboration.
Our free starter pack includes a video on The Ladder of Relationships and a sample Self Reflection.
Really good articulation of the 4 relationships and how to understand them in the work context. Very engaging presenting the topic. Plain English.
Really good articulation of the 4 relationships and how to understand them in the work context. Very engaging presenting the topic. Plain English.Laura, Team Shifty Participant
Do you hear people expressing opinion as fact?
Or using sarcasm as a weapon or shield?
Would you like to see less defensiveness, more curiosity?
Less excuses, more responsibility?
Or is your culture good and you want to make it even better?
We help sick cultures get well, well cultures get fit, and fit cultures stay fit as they grow and face change.
If you’d like to shift some bulls, reach out any time.
Keep updated with our latest content, news and resources.
© 2025 Bullshift
Site by Humaan - Opens in new tab